Two kinds of partners, one simple goal.
Whether you build software or serve a membership, Knack lets you put real insurance value in front of the businesses that trust you.
SaaS, banks & fintech platforms
Add commercial insurance to the product your customers already run their business in, without becoming an insurance company yourself. It is a high-value line you can offer with zero underwriting or licensing overhead.
Associations & trade groups
Give your members and customers a modern benefit they will actually use, backed by licensed advisors and 40+ carriers. It strengthens the relationship and makes your organization more valuable to belong to.
Meet your customers where they already are.
Pick the model that fits your roadmap. Each one is built to launch quickly and stay light on your team.
Native embedding
Insurance lives inside your interface. Customers quote, compare, and bind coverage without ever leaving your product.
Product surface
Add a simple click-through from your platform into the Knack flow, with the business details you already have prefilled.
Co-branded referral
Send customers to a co-branded Knack landing page and we take it from there, with full attribution back to you.
Value for you, and for the businesses you serve.
The benefits look a little different depending on who you are.
Higher retention
Insurance deepens the relationship and gives customers one more reason to stay on your platform.
Real stickiness
An embedded benefit your competitors do not offer makes your product meaningfully harder to leave.
New value, no overhead
Offer a valuable line without underwriting, licensing, or servicing any of it yourself.
A standout member benefit
Modern, genuinely useful coverage your members cannot get this easily anywhere else.
Content & education
We syndicate plain-English insurance education and tools that keep your members engaged.
Co-marketing & events
Co-branded campaigns, sponsorships, and events that build both of our brands together.
Let's build something together.
Tell us about your platform or membership and we will map out the fastest path to launch.
Or email partnerships@newknack.com