The foundation of business protection

General Liability Insurance

General Liability Insurance covers third-party claims that your business caused bodily injury, property damage, or personal and advertising injury such as slander or libel — paying legal defense costs, settlements, and judgments up to your policy limits. It's usually the first policy a small business buys.

Who needs General Liability?

Any business that interacts with customers or the public
Businesses that operate from a physical location
Companies whose employees visit client sites
Contractors and service providers
Retailers and restaurant owners
Consultants and professional service providers

What's covered

Bodily Injury

Medical expenses, legal fees, and settlements if someone is injured on your premises or by your operations. For example, a customer slips on a wet floor in your store.

Property Damage

Costs to repair or replace property you damage while doing business. For example, a contractor accidentally damages a client's hardwood floors.

Personal & Advertising Injury

Protection against claims of libel, slander, copyright infringement in advertising, or invasion of privacy.

Medical Payments

Immediate medical expenses for injuries on your premises, regardless of fault. Helps prevent small injuries from becoming lawsuits.

Legal Defense Costs

Attorney fees, court costs, and settlements, even if the lawsuit is groundless. Defense costs are typically covered in addition to your policy limits.

What's not covered

Professional errors or mistakes (covered by Professional Liability)
Employee injuries (covered by Workers' Compensation)
Damage to your own property (covered by Commercial Property)
Auto accidents (covered by Commercial Auto)
Intentional acts or criminal behavior
Contractual liability you specifically assumed

Examples by industry

Health & Beauty

A client slips on a wet floor in your salon and is injured; general liability covers their medical bills and any lawsuit.

Food & Restaurants

A diner slips near your kitchen entrance and breaks a wrist; general liability pays the medical costs and legal defense.

Cleaning & Maintenance

While cleaning a client's office you knock over and shatter an expensive monitor; general liability covers the property damage.

Professional Services

A client visiting your office trips over a cord and is hurt; general liability covers the injury claim.

Retail & E-commerce

A shopper is struck by merchandise falling off a shelf in your store; general liability pays for their medical treatment.

Transportation

A visitor is injured at your loading dock while picking up a shipment; general liability covers the bodily-injury claim.

Technology

A customer trips and is injured during an on-site demo at your office; general liability handles the medical and legal costs.

Home Services

You accidentally damage a homeowner's hardwood floors while carrying equipment; general liability pays for the repair.

Creative & Media

A social post you published accidentally uses a copyrighted image; general liability's advertising-injury coverage handles the claim.

Real Estate

A prospective buyer slips during an open house and is hurt; general liability covers the injury and any resulting suit.

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Part of the Knack guide

Learn General Liability alongside every other coverage in our full guide.

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