Our story

Why we built Knack.

We worked at one of the largest specialty insurance brokers in the country and then, after being acquired, spent a few years at the largest broker in the world. Here's what stuck with us: watching business owners struggle through a process that didn't have to be so hard.

We saw people wait weeks just to get a quote, then wait months to receive their policy documents. These weren't small frustrations. For a small business owner trying to protect their business or renew their coverage, these delays created real problems.

So we kept asking ourselves: if we were starting from scratch, knowing everything we know now, how would we do this differently?

That question led to Knack.

We built Knack to be your insurance partner. Our digital platform gives you access to multiple carriers, competitive pricing without excessive commissions, and the speed you need. You get quotes in minutes, not weeks. Policies in your hands when you need them, not months later.

But speed alone isn't enough. You still get the full-service support that matters: real people who understand your policy, not just your policy number. We're fixing the parts of insurance that have been broken for too long.

JB
John Baxter
CEO & Co-Founder
MM
Mike McIntire
CTO & Co-Founder
Why choose us

Helping entrepreneurs thrive.

In an uncertain world, what we stand for matters as much as what we sell.

Protection First
We believe every small business deserves comprehensive coverage that protects their livelihood and lets them focus on what they do best.
Simplicity Always
Insurance doesn't have to be complicated. We use plain language and smart technology to make coverage easy to understand and manage.
Customer Obsessed
From our AI assistant Kytt to our responsive support team, everything we build starts with our customers' needs in mind.
Trusted Partners
We work with A-rated carriers to ensure your coverage is backed by financially strong insurers who pay claims when you need them most.
Leadership

Meet our founders.

Two operators who've sat on both sides of the table.

John Baxter
Chief Executive Officer

John has 20 years in executive operations and finance roles at small and middle market companies, followed by seven years in commercial insurance. That mix gave him three vantage points on the same problem: the operator buying coverage, the finance executive managing its cost, and the insurance professional who knows how the industry works behind the scenes. He co-founded Knack to build what he knew was possible, an insurance experience designed around the customer.

Mike McIntire
Chief Technology Officer

Mike has spent two decades building solutions that make complicated things simpler for the people who have to use them. As CTO at several large insurance brokers, he built platforms that helped clients see their exposures clearly, manage them proactively, and lower costs. That frontline experience, combined with years mentoring insurtech startups, showed him exactly where small business insurance was falling short and led him to co-found Knack to fix it.

Ready to take control of your insurance?

Join business owners who are making smarter insurance decisions with Knack. Get started in minutes, no commitment required.

Get Quotes